A business without a brand is like the 4th of July with no apple pie. Something is missing there – and it feels wrong!

Your brand is your company’s personality, the way your business has to relate to its customers. You have to build, curate, and develop a brand to see your sales skyrocket.

Otherwise, you’re doing half the work – and making half the money. Here are four reasons why you need to build your brand.

1. A Brand Is Worth a Thousand Words

What do you imagine when we talk about a bitten apple? A phone! What about two golden arches? Hamburgers!

It makes no sense – unless you understand how brands work. Your brand is your company’s content, logo, products, services, and tone. Everything put together helps you bond with your customer base.

If your business builds a good brand, it’ll feel like you’re a good friend to your customers. That will build loyalty, which drives sales and increases profit.

Without a brand, you fall into obscurity. Your customers never remember you: you’re a one-and-done deal at best.

2. Big Brands Put Small Businesses on the Map

Up-and-coming companies and businesses beware: you need to build your brand before anything else.

Forget about playing the social media game unless you have a distinct personality (more about that below) to portray your business.

When you’re starting, you’re a nobody (hope you don’t take that the wrong way), but you can make something from nothing if you know how to play your cards right.

You can usually make it big if your company has good products and a better personality. Yes, you guessed it: your company’s personality shines through its brand.

After you have the perfect brand, you can start using social media. You must follow those steps in order, though. Otherwise, you will be lost among countless other profiles. It’s pretty crowded over there!

3. Consumers Like Consistency (But You Have to Shake Things Up)

You cannot establish a long-lasting bond with your clients unless you build your brand.

At the same time, establishing trust requires your brand to be consistent. You must create clear patterns and a personality to deliver a sense of permanency.

Otherwise, you will confuse people – and that drives sales away. Playing the same old song for long will bore people, and that’s bad for business too!

We Have a Twist Here!

After a while, you have to shake things up. We’ve done it not too long ago.

Does that baffle you? Don’t worry! We know when to build your brand, when to break it, and when to blend these ideas.

Yes, you must be a bit mad to be into marketing – but we have our reasons behind this make-and-break model!

4. Distinctive Brands Drive Traffic, Sales & Engagement

Aha! Here’s the reason: no brand is unique – but you have to make an effort to distinguish yourself.

Giants like Coca-Cola and Pepsi change and re-brand themselves every five or ten years. You must keep your image fresh – otherwise, your brand goes flat.

Don’t worry about re-branding just yet, though. You have to build something before breaking it!

Nevertheless, building your brand is not a straightforward process. You can’t press a button today and become the best in business tomorrow – but we can help you get there.

Are You Ready to Build Your Brand the Right Way?

These are the key aspects your creative agency needs to know about your business:

• Value Proposition
• Buyer Persona
• Customer Journey
• Brand Identity
• Business Strategy

At Webterior Designs, we’re equal parts passionate about marketing and making your goals happen. Ready to start? Schedule a free consultation with us today.