A new year calls for a new you! Elevate your brand’s marketing with top solutions

It’s 2023 already! Have you gone over your marketing resolutions yet?

Whatever your plans are, heading into a new year also means there are new tools and tactics to tune up your digital marketing strategy with the times and make it even more effective.

This year will see the continued rise of short-form videos, interactive solutions and Gen Z audiences, who have become the main target for all industries. 

It’s all about strong brand personalities, entertaining content and inclusive targeting campaigns.
But what to do? The experts (that’s us) have spoken: these are 7 marketing trends you should be implementing to freshen up your digital marketing strategy in 2023!

1. Keep things short and sweet

As TikTok, Instagram Reels and YouTube Shorts solidify their spots as the main social media channels, the attention span of your audience is further reduced to just a couple seconds. Walls of text and long, tedious videos just don’t cut it anymore.

Instead, create short skits that accurately portray your brand and product in real life situations or that offer a breakdown of insightful information. Keep long-form content for already engaged clients.

2. Stay interactive

Modern users don’t like to be on the sidelines. Make them feel like they matter by asking for their opinion in polls, giving them fun quizzes, presenting them with the opportunity to be heard on brand livestreams and more. 

Some companies are even taking their creativity to new heights with games that feature their products and services. Be creative and take the time to learn about your audience’s participation habits.

3. Get everything SEO optimized

This is your year to take over search engines! Great SEO scores mean that your website is more visible when potential customers are looking for companies in your field. Additionally, SEO optimization increases your brand awareness and creates a seamless user experience.

According to a Google SEO analysis conducted by Backlinko, the top result for any Google organic search has an average click through rate of 27.6%. And let’s be honest: none cares about what’s on page 2.

4. Invest in new communication channels

If you already have social media accounts and a great website, why stop there?

Diversify your digital strategy by adding new channels that complement your brand. Email marketing, blogging, podcasting and virtual events are all great ways to continue engaging with your audience beyond your usual content. As long as you add value to your client’s lives, they will keep you in their radar.

5. Cater to Gen Zers

When you thought you had millennials all figured out, there comes a new generation of clients. Gen Zers have a spending power of $140 billion and aren’t afraid to be selective about where they place their money.

But how to get to them? A survey by Statista showed that 45% of Gen Z customers in the US felt compelled to engage with a brand when its image appeared trustworthy and transparent. Morning Consult’s Influencer Report found that 52% percent of them trust influencers as brand spokespeople. Do your research and your efforts will pay off.

6. Take it to the App Store

Branded apps are usually equated to big businesses, but the truth is that you don’t need to own a multimillion dollar empire to create an app that adds value to your client’s daily life.

An app can make it easier for people to buy your products or book your services, even more if you offer in-app exclusive deals. You can take the gamer route and create a minigame to promote your business. There’s an app for everything nowadays.

7. Make room for everyone!

Remember what we said about Gen Zers being selective and keen on authenticity? Well, they’re also one of the most diverse audiences in the market, with over 50% identifying themselves as BIPOC (Black, Indigenous and people of color).

In this new year, ask yourself how your brand can reach out to a wider audience. Conduct surveys among your customers to learn more about them, evaluate how they perceive your brand and if there are important groups you might be neglecting. They might be your key to success.

These are just a few of the endless possibilities you can incorporate to your digital marketing strategy for premium results this year. The ball is in your court now, stay creative!

“But guys… I don’t have a digital marketing strategy”

Webterior Designs can fix that! Book a free consultation with our team of marketing experts and watch your business skyrocket.