Social Media Managers; why are they beneficial for your business?

When it comes to the world of marketing, having an email list is important, but being an authoritative business brand across several social media platforms is more important! Social Media Marketing is one of the most potent ways to increase brand equity and brand awareness – but only when it’s properly managed.

It’s not just about the likes

Hiring a social media manager goes beyond the getting those clicks, likes, and other emoji reactions, it’s not something you can do in your leisure time either. Social media management itself is a full-time job that requires having a well-laid out social media strategy that’ll form an integral part of your overall business strategy. It also avails business owners the opportunity to connect to their target audience directly.

While it’s nice to have that employee who helps the company to randomly curate, write and pitch all its social media posts, you’re better off hiring a social media expert to manage those tasks. Instead of just posting at random, a social media manager can create a strategic plan to help your business get the most out of your social presence.

To most business owners, the only problem is the time to update their social media handles since it’s a long time work that demands consistency. The few who don’t mind posting on their social media profiles consistently usually run out of creative ideas because it’s quite daunting to be always writing posts each day. But guess what? You don’t have to do all the thinking and writing because you can easily hire a social media manager to handle that. Many entrepreneurs are outsourcing social media these days and hiring other experts to manage their whole process.

So what are the benefits?

If you’re on the fence about whether you should hire a social media manager, here are some reasons to help push you over the edge.

It gives the owner the time to focus on other aspects of the business

Hiring someone allows businesses hand off social media marketing chores to professionals while they focus on some of the more significant money-making elements in your business. Social media managers can also focus on engagement — responding to comments, liking posts, creating consistency, etc.

Brand Promotion

Hiring a social media manager can be the most effective way of promoting your brand across all channels, not just on popular networks like Facebook, Twitter, and Instagram but on many other channels like Pinterest, Flickr, Reddit, WhatsApp, etc.

Overshadow Business Competitors

Hiring a social media manager helps business not only promote its brand, products, and services but help place it ahead of other brands of similar or equal visibility.

Consistent Social Content

One of the main priorities of a social media manager is posting consistently on the business’ social media platforms. They also have the idea of the best type of content that will be well received by your audience on each social media platform. If you’re currently struggling to attract new followers, posting consistently on your social media pages could be the change you need to make.

Projecting The Brand Values

Social media managers are well experienced in projecting and maintaining the value associated with any business. Since social media managers are trained to promote the positive images of a brand, without compromising the brand’s values, – they can subtly promote the emotional, practical, and other benefits of a company, product, or service with ease.

Responding to Social Media Messages & Inquiries

According to Forbes, 66% of consumers call it quits with a company after receiving poor customer service on social media. Neglecting social media in your customer service efforts could risk customer retention, and lessen the likelihood that you acquire new clientele through this medium. That’s why your social media manager should interact daily with customers through social media; you’ll likely see your customer satisfaction rise. Using social media for customer service will allow you to respond to customers quickly, and will also serve as an excellent PR opportunity.

That’s not all!

According to the industry experts, it should take at least about six months on the average before you start anticipating any reasonable results after you’ve hired a social media manager. However, there are ways to follow up on how much the campaign of your social media presence has reached. Some of the metrics to measure the success of your social media marketing and the digital marketing strategy of your business includes:

• Reach: This refers to followers, connections, likes, or subscribers, depending on the social media site.
• Engagement: This includes the number of clicks, shares, mentions, comments, and other types of interaction from readers on social media.
• Conversion: This is the next step after people view your social media activity, and it refers to when people buy your products, register for your events, or complete your online forms.

Your social media manager should be able to provide you with a detailed report on the above mentioned three metrics at any time interval. This will enable you to know the strategy that’s bringing in the best result and the one that needs to be changed. If they can’t, get in touch today and take the guesswork out of your social media strategy!