Your Digital Marketing Strategy: Is It Worth It?

What Are the Benefits of an Effective Digital Marketing Strategy?

Digital Marketing will continue to eclipse traditional marketing as long as the advance of smartphones and access to the internet continues to grow each year. This, however, does not mean that traditional marketing has become obsolete or irrelevant. Digital marketing has fast become the best choice for businesses to reach a broader range of customers; in fact, it has become an integral part of what a company is to its customers.

Many businesses are well aware of the importance of digital marketing. Most of them know that adopting digital marketing is a necessity to remain relevant, retain and acquire new customers. But still, yet, they struggle to integrate this into their current marketing strategy. What could have caused the problem?

Let’s Take a Look at The Numbers

Well, the cause of this problem isn’t far-fetched; many business owners have digital marketing in the back of their minds but developing an effective digital marketing strategy seems to be a difficult task for many business owners. According to a research study by Smart Insights, it shows that almost half of the businesses have an active digital marketing programme, but without any clearly defined strategy.

Having a digital marketing campaign without any strategic plan whatsoever is akin to driving in the unknown territory while wearing a blindfold. Your target audience is almost always active online – and you want to be able to reach them, observe their behavior, and study the places where they always leave their online footprints. Taking all these and more into consideration before carrying out digital marketing will enable you to develop an agile digital marketing strategy and draft a reasonable marketing budget.

The Distinction Between Digital Marketing Strategy & Efficient Digital Marketing Strategy

Digital marketing strategy is an overall online marketing plan that helps you to reach and attract qualified leads or achieve other goals you may have identified through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.

On the other hand, an effective digital marketing strategy involves a review to check that all of your capabilities are in place to help your business manage all of the digital touchpoints online. The framework below shows a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation when creating your digital marketing strategy.

Let’sLook at Some of the Benefits of Having a Digital Marketing Strategy

Monitoring business growth

• Without a digital strategy, you can never know if your marketing efforts are appealing to your audience or if it’s reaching the right audience at the appropriate time. So, an effective digital marketing strategy should be capable to strategically build a relationship with new prospects and lapsed customers — and still be able to convert them into a loyal customer.

It saves you time, energy and resources

• Without a laid out strategy you can’t understand the behavior of your customers, their buying pattern, and most likely; the current market trends that interest You’ll find yourself shooting sporadically with no target in sight. You’ll burn out quickly by trying different strategies without studying your customer’s behavior first. Having a digital strategy reduces the time spent in playing the guessing game and the time it’ll take your business to get ahead of your competitors.

Helps Ineffective Planning

• Prior proper planning prevents poor performance! Planning is a skill that no business can choose to ignore. Digital marketing strategy is used to plan, develop strategies, and prioritize improvements on how to efficiently deploy digital marketing campaign, latest technology, and data to increase leads and sales in a business.

It gives a sense of direction and purpose

• Businesses without any written strategy will most likely lose their sense of purpose without knowing it. In a real-life scenario, a business owner may have a clue on what he needs to do online to remain relevant, but the absence of a clearly defined strategy on how to achieve the idea he had conceived of will likely make his business to stray from its original direction. For example, he may want to gain more customers, but can he mention by what percentage, or through which channels?

Without specific targets based on creating conversion funnel-based forecasts, it’s harder to know what you need to do online, and later, how to measure how successful it is.

Gives you the leverage over your competitors

• If you’re not devoting enough resources to digital marketing or using an approach without any clearly defined strategies, then you’re giving your competitors the mandate to rob you of your customers.

Any business that’s keen on staying ahead of its direct competitors needs to have an efficient marketing strategy. This will enable the business to adopt the right digital marketing tactics that’ll form a part of the business’ overall marketing strategy. It doesn’t mean that you should ignore the traditional style of marketing. Especially if your business is already seeing a great response from those types of ads.

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