2019 Marketing Trends

2019 brings in many new marketing trends, in this article we’ll be discussing all the new marketing trends for this year. Every year there are different ways to effectively attract new customers, this year is not any different.  Most of these trends usually advance with the way technology advances, here are few for you.

­­ Artificial Intelligence

Artificial Intelligence is growing prominently as it makes data analysis more effective & easily accessible. AI can target potential leads quickly and can perform mundane tasks that people struggle with daily.

Artificial Intelligence has the potential to change the way in which organizations work together. As of now, organizations like Amazon, Microsoft and Google are leading the way in the use of AI.

Customers have been embracing this new AI-powered innovation, in a study from Adobe Analytics, 71% of smart speaker owners are reported using them day by day, while 44% said they make use of them on various occasions.

Businesses adopting AI in 2019 can save money and accelerate growth, obtaining an advantage over their competitors.

Content Marketing

You’ve heard this before, content is everything. You definitely realize that you have to engage your audience: ignite their curiosity.

The objective isn’t to just place content before individuals and expect them to react to it! Yet rather to urge them to share and connect with it. Regardless of whether it’s an article on or a video on Social Media.

Chatbots

Chatbots will keep on being an imperative piece of advanced showcasing in 2019. This AI intelligence based innovation utilizes texting to talk continuously, day or night, with your clients or site visitors. With 1.4 billion individuals interacting with chatbots, 80% of savvy organizations are as of now utilizing or plan to utilize chatbots.

Numerous clients incline toward interacting with chatbots as they are responsive, give answers quickly, precisely review your whole purchasing history, and never lose persistence. These virtual assistants offer extraordinary customer service, living up to clients’ desires.

Uber uses chatbots to speak with their customers, making it simple for them to request cars on Facebook, Slack or via Google Maps. By 2022, it’s estimated that chatbots will help organizations to save over $8 billion every year.

Email Marketing

Email keeps on being a noteworthy channel of communication, with billions utilizing it for personal & business. In other words, email is setting down deep roots, and email advertising itself keeps on being important.

Email Marketing Click-Through Rate is at 5% which is at a steady decline,  however, email marketing is advancing. Conventional advertising isn’t as effective as they used to be. In 2019 it is more imperative that you personalize your email marketing.

Live Video

Ever since video marketing made its way into inbound marketing in recent years, it hasn’t shown any signs of slowing down.

Live video is picking up fame, with a substantial number of organizations using it for interviews, product demos, behind-the-scenes tours, looks at occasions, life in the workplace, how items are made, and so on.

Nowadays, it’s the medium of choice for marketers looking to distribute content and increase engagement — and more importantly, consumers.

Numbers below show the significance of incorporating video for selling strategy in 2019:

• 72% of businesses say that video has improved their conversion rate.
• 93% of businesses who use video believe that it has increased user understanding of their product or service.
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

Micro-Moments

Since the launch of Apples “Screen Time” and Android “Digital Wellbeing”, consumers have access to their mobile usage. On average we are on our phones for 3 hours and 45 minutes, and by the end of 2018, most people check their mobile devices within the first few minutes of waking up (finally surpassing television).

Micro-Moments is a “new client behavior,” as termed by Google, that delivers your marketing message clearly and shortly in a way that is of interest to the consumers – all within a span of seconds.

People typically make instant selections on what to eat, restaurant to use, what to buy, or wherever to go.

To take advantage of micro-moments in 2019, you must be wherever customers are searching – like Google, Amazon, and  YouTube.

Programmatic Advertisements

Programmatic advertising implies making use of AI to robotize ad-bidding so you can target more audiences. This method is much more productive, which means higher conversions and lower costs. It’s changing the face of digital marketing so quickly that practically 90% of advertisements in the U.S. will be programmatic by 2020.

As always let us know what you think about these marketing trends in the comments below.