[wpseo_breadcrumb] FAQs

We’ve collected some of your frequently asked questions and listed them here for you to view.

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FAQs: General

[wpseo_breadcrumb] Are there any hidden costs?

No. We agree to a fixed price with you, which means you know exactly what you will pay. Quotes are always given before we start any work, and costs are clearly documented.

[wpseo_breadcrumb] Are you a marketing agency?

We are more than that! We’re a team that uses our talents and experience to help small to medium-sized organizations in a variety of ways. Some of those are in marketing and communications, but many of them are not. Our services range, and so do our clients. Our mission is to have you reach your goals.

[wpseo_breadcrumb] Do you provide web hosting?

While we do not directly own servers, we work with several hosting companies to offer our customers the absolute best pricing services they need to keep their business up and running in no time. Purchasing services from our partners allow us to directly access your account only if you ask us to, without you having to provide us with delicate credentials.  If you are interested in Shop Domains packages, visit http://shopdomainsandmore.com/.  We will be happy to help you determine which package will be best suited for your needs.

[wpseo_breadcrumb] How much do you charge for a website, brand development, SEO, or full-option marketing engagement program?

Good question! Generally, that’s not how it works. Every company has its own problems, which require customizable solutions. There is so much that goes into a successful project, as a result, it’s impossible to give pricing before we do our research into your business and find out exactly what solutions might work for you. As long as we’re aware of the entire scope of the project prior to beginning the project, what we agree on is what you pay. Let us know your project’s budget, and we’ll do our best to make it happen!

[wpseo_breadcrumb] What is your hourly rate?

$0 Yes, you read that right!

We don’t work hourly because we believe that this prevents us from working to our fullest potential. Although hourly might be a good way for customers on a tight budget, we see many downsides in this approach:  
  1. You don’t call us because the clock’s ticking
  2. Hourly rates tend to be associated with marketing agencies that drag on projects for profit, and we’re FAR from that.
Webterior Design’s core ideology is that it’s far better to charge per project as opposed to hourly rate, but if you REALLY insist, we can do an hourly rate specific to your project.

[wpseo_breadcrumb] What kind of packages do you offer?

Going back to personalized approaches, offering “marketing packages” is not personalized and generally turns every project into a copy-paste. We take each project seriously and every business owner deserves the attention to detail to their project as we’re sure they’ve grown accustomed to.

[wpseo_breadcrumb] Will I own the finished product?

Yes. All we ask is the right to post screenshots and a description of your site in our portfolio.

FAQs: Web Development Services

[wpseo_breadcrumb] How many pages can I have on my website?

You can have as many pages as you’d like. In fact, the more, the better from a search engine’s point of view!

[wpseo_breadcrumb] What is a domain name?

A domain name is a unique address which points to your website, i.e. www.webteriordesigns.com. Many personal sites use only the domain name of their Internet Service Provider (ISP) but we strongly recommend you get your own. If you are interested in knowing more about domains, visit shopdomainsandmore.com!

[wpseo_breadcrumb] What is web development?

Web development broadly refers to anything associated with building up websites and its maintenance. The web development design and development process includes web design, web content development, client-side/server-side scripting, and network security configuration, among other tasks.

[wpseo_breadcrumb] What is web hosting?

Web hosting is the process of renting some webspace in order to publish your website online. Web hosting companies offer several packages. We can help you to determine which one is the best for your requirements.

FAQs: Search Engine Optimization

[wpseo_breadcrumb] What are breadcrumbs?

Breadcrumbs are sliced residue of dry bread… Just kidding. A breadcrumb trail tracks and displays each page viewed by a visitor of a website, either in the order the pages were viewed, or in other definitions, displaying a hierarchy of the current page in relation to the website’s structure. Breadcrumbs are typically placed in horizontal form under the masthead or navigation of a website.

[wpseo_breadcrumb] What are SEO backlinks?

SEO backlinks, also known as “inbound links”, “incoming links” or “one way links”, are created when one website links to another (without being in the same domain. They are the votes of confidence your page earns on the Internet. The more quality backlinks your page earns from reputable sites, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

[wpseo_breadcrumb] What does SEO stands for?

SEO stands for Search Engine Optimization.

[wpseo_breadcrumb] What is Domain Authority?

The Domain Authority of a website is a search engine ranking score that aims to accurately foresee how a website is going to rank in the search engine result pages (SERPs).  Domain Authority scores range from 1 (lowest possibilities to rank) to 100 (highest possibilities to rank).

[wpseo_breadcrumb] What is monthly traffic to a website?

A website’s monthly traffic is the average of monthly visitors that a domain gets on all its pages. This doesn’t mean sales or leads that the page has, it simply means the number of people that clicked on any of their links. Consultants who develop websites for A/E/C firms say the rule of thumb for your average small business is 1,000 visitors per month.

[wpseo_breadcrumb] What is on-page SEO?

On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. Includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

[wpseo_breadcrumb] What is the Keyword Rank in SEO?

A keyword is one of the main reasons a web page gets positioned on the Google search engine. Keywords are the link to your page content to the search the user makes, and they are tightly connected to the search intent.  A page can rank when the content of the page, the text and keyword location is a perfect answer to what the visitor is looking for, addresses questions and is guided by the user search intent.

[wpseo_breadcrumb] What is the SEO Score?

SEO Score measures how your website is doing in search engines. The higher the score, the better the domain will rank and the more organic, high-quality traffic it will get.

FAQs: Content Marketing

[wpseo_breadcrumb] How can Content Marketing Services benefit my business?

The beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several ways like:
    • Increasing awareness of your brand, especially if the material you produce has an educational angle.
    • Boosting customer loyalty
    • Generating website traffic
    • Driving sales
And so much more!

[wpseo_breadcrumb] How much content should my business produce?

Just as content type depends on your unique brand, so does the rate at which you release your content. A lifestyle brand may benefit from developing and sharing short snippets of content daily, while others may get more value out of creating long-form content once a week or twice a month.

[wpseo_breadcrumb] What is content marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

[wpseo_breadcrumb] What’s the most common Content Marketing mistake?

For most businesses, the biggest mistake is jumping into it without a coherent strategy. Launching a blog (for example) and producing posts regularly may never help you achieve your goals if you don’t know what you want to accomplish or how to get there.

FAQs: Social Media Marketing

[wpseo_breadcrumb] Do I really need to be on Social Media?

Just because you don’t take an interest in social media does not mean that your prospective clients don’t. There are customers out there leaving comments, reviews, and asking questions. If you are not with them, you are missing out!

[wpseo_breadcrumb] How often should you post?

You can post however many times you’d like, but best practices regarding the consistency of the amount of times you should post per social media site recommend: 
    • Twitter – 3 times per day, or more
    • Facebook – 2 times per day, at most
    • LinkedIn – 1 times per day
    • Pinterest – 5 times per day
    • Instagram – 1.5 times per day, or more
    • Blog – 2 times per week

[wpseo_breadcrumb] What Does SMM stands for?

SMM stands for Social Media Marketing.

[wpseo_breadcrumb] What time should I post?

Just like you, your prospective clients are busy, and they do not have the time to check your content every minute of the day. Best Practices suggests that you should follow this schedule.
    • Twitter  1-3 pm weekdays
    • Facebook  1-4 pm weekdays
    • LinkedIn 7-8:30 am and 5-6 pm Tuesday, Wednesday, and Thursday
    • Tumblr   7-10 pm weekdays and 4 pm on Fridays
    • Instagram  5-6 pm weekdays and 8 pm on Mondays with a sweetspot at 6 pm
    • Pinterest  2-4 pm and 8-11 pm weekdays with weekends being the best

FAQs: Pay Per Click

[wpseo_breadcrumb] How much does it cost per click?

When using PPC you are able to decide what is the maximum you are willing to spend on a click, commonly known as the maximum bid. Bids can range anywhere from $0.05 per click or over $50!

[wpseo_breadcrumb] Once I set up a campaign, can it be changed?

Absolutely! Your business is not written in stone, and neither should your campaign! You can change your campaign whenever you feel like it isn’t up to your standards!

[wpseo_breadcrumb] What does PPC stand for?

PPC stands for Pay Per Click

[wpseo_breadcrumb] What sites offer PPC advertising?

You have several choices when it comes to PPC advertising, while Google Adwords is the most popular, you also have Bing Ads as well as Yahoo Search Ads

FAQs: Email Marketing

[wpseo_breadcrumb] How do I figure out what to write about?

Learn who your customers are and then write for them.  If you are not writing something your customers care about, you won’t get any attention from them or their acquaintances.

[wpseo_breadcrumb] How do I grow my email subscriber list?

You can always start with your personal list, and branch off from there. Landing pages are a great way to start. Start small and loyal and watch it grow!

[wpseo_breadcrumb] How often should I send emails to my customers?

Sending between 1-2 emails a month is the safest bet. You want to be able to send enough emails to be in the front of your customer’s minds when they need your product/service, but not as many that people will unsubscribe.

[wpseo_breadcrumb] What is Email Marketing?

It’s a way to reach, inform, educate and overall communicate with many people at once for your business.