In our fast-changing tech world, Augmented Reality in business is a big deal that’s changing how businesses connect with customers. To understand why it’s important, just think about this: In the U.S., there are a massive 68.7 million people using AR every month. But let’s start with the basics: What exactly is AR? AR, short
The rise of chatbots has changed customer service. But making intelligent chatbots that genuinely help users is challenging. Chatbot ideas are everywhere in today’s digital world, but blending artificial intelligence with user expectations is challenging. There’s a difference in how companies and customers see chatbots. Surveys found that 63% of companies think chatbot implementation makes
Machine Learning the Future of E-commerce In our previous article, we analyzed the future of personalization and customization in e-commerce. However, with machine learning becoming ever more integrated into our daily lives, it’s only fair to further discuss the role, significance, and the effect of this emerging technology in eCommerce. The truth is, a lot has
In today’s digital world, email marketing has become a powerful tool for businesses to connect with their audience and establish their brand. It’s essential to use email marketing strategies effectively to engage both existing customers and potential leads. Studies have shown that email is a vital part of our daily routine, with many adults checking
There seems to be an assumption that PPC (Pay-per-click) ads campaign is an after-thought or a courtesy offering — hence, the reason why most businesses would rather they outsource the work than hire for such role in their business. Well, it can be pretty overwhelming and confusing to new entrants in business; especially when it
The Future of Personalization in Ecommerce With fine-tuned personalization abilities, most e-commerce site now tries to customize the shopping experience to the needs of their shoppers. eBay and Amazon are examples of such e-commerce sites that practice this. eBay deploys powerful AI-powered tools to anticipate the needs of buyers, as well as recommend items and
What is VEO and how to take advantage of it? Voice Search has remained resolute in revolutionizing the way people search for a product, service, and information online. This led to Voice Engine Optimization or VEO; more so, the market demand and gradual proliferation of wearable techs, smart speakers, and other IoT devices have further
The rising costs of Influencer Marketing Influencer marketing has recently joined the big league of high-end digital advertising options, with Instagram being the catalyst that drives its increased demand. Given that 70% of teenagers trust influencers over celebrities, it’s safe to say that influencer marketing is only going to get bigger. Creating a highly engaging sponsored post
Instagram Donation Sticker has made it easier for Influencers to drive charitable donations through stories As of January 2019, Instagram’s ‘snap-chatty’ story feature has now amassed over 500 million users. These users make use of Stories daily to take photos, upload an image, upload short videos, and add filter effects & layers to their Instagram Story.
A brief overview of Google’s PPC Choices As far as online Ads campaign go, Google’s PPC (Pay-Per-Click) is by far the leader of them all. This, however, isn’t to belittle other great Ads targeting PPC sites which are — by the way — as relevant and quite popular as Google Ads, this includes services such
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